Marketing Jobs at a Startup: A Complete Guide
Jobs in marketing have taken over the world.
Marketing is a critical function for any business, but especially for startups. After all, a startup is a new company trying to make it big, and marketing is the tool that can help them achieve that goal.
With so many companies hiring marketers, what's the best way to score a marketing job at a startup?
This guide outlines what it takes to get into the marketing team of a startup. So if you're interested in working at a startup as a marketer, buckle up: in this guide, we’ll outline everything you need to know about marketing jobs at startups.
First, let's touch upon what marketing is. Then we will move over to the different types of jobs you might find in a startup marketing department. Finally, we'll give you some tips on how to land your dream job.
Marketing communicates customer needs and wants to businesses, influencing them to sell products or services that meet those needs. Public relations, advertising, and sales promotion are all marketing tactics companies use to connect with customers.
Tip: Great marketers need to be able to think like a customer.
In other words, marketing is all about understanding customers and then coming up with strategies to reach them. It's a strategic function that impacts nearly every other business area.
Types of Jobs in a Startup Marketing Department
Marketing teams at startups can be dynamic, and the roles vary based on the startup's stage and need.
Here are some of the most in-demand marketing jobs at a startup:
Growth marketers at a startup drive marketing initiatives and campaigns that bring in new users and customers. Startups look for growth marketers who can think like hackers and run split tests, automate marketing processes, and drive user acquisition.
If you're just starting your career, this is one of the most exciting jobs out there. A growth marketer needs to have an analytical mind, love data, and be creative enough to generate fresh ideas, fast.
Content writing is essential for any business, and it's crucial for a startup where everyone needs to wear multiple hats. For example, a content writer might craft blog posts, create scripts for how-to videos and draft social media copies that communicate the company's story.
As a content writer, you should also have a knack for storytelling, take direction and deliver high-quality content on a deadline.
Social Media Manager
Social media managers are responsible for developing social media strategies that drive the growth of an organisation. In other words, it's their job to get people talking about the company online and share its content.
At a startup, social media might be in the hands of one person writing and scheduling posts across different networks (LinkedIn, TikTok, Instagram, Facebook). They might also be tasked with creating engagement through contests and giveaways. How much they're expected to do depends on what type of startup they work for. For example, some startups rely heavily on social media, while others might not have a large enough marketing budget to dedicate someone full-time to this task.
Corporate Communications Specialist
Corporate communications are responsible for internal communication within the organisation and external communication that speaks to customers and its products or service users.
At a startup, these specialists might be overseeing all of the messaging that goes out to customers via email newsletters and social media channels. They may also be tasked with drafting content for sales or customer success teams.
Content Marketing Specialist
Content marketing specialists have many of the same responsibilities as in-house content writers, but they may also be tasked with conducting research, reporting on content performance and analysing results. In addition, they help create templates so that marketing teams can easily pull together high-quality marketing materials like white papers or infographics.
Public relations managers are responsible for executing public relations campaigns, whether that means getting the company in front of the press or implementing a PR strategy.
They might work with agencies to put together media kits and pitch materials. They'll also be tasked with monitoring brand mentions online and pitching stories to journalists. This role often involves working closely with the marketing team, but it may also be a stand-alone role in a startup.
Looking for a marketing job?
If you are looking for listings on in-demand marketing jobs at startups, check out Techleap's job board with the most up-to-date vacancies.
Required Skills for a Startup Marketing Job
Every marketing job will require a unique set of skills, but there are some that every marketer should have.
Telling a good story is one of the most important skills a marketer can have. A good storyteller knows how to capture people's attention and create an emotional connection with them.
As a marketer in a startup, you'll need to use storytelling to create content that engages customers and drives conversions.
A Bachelor's Degree in Business, Marketing, Communications, or a Related Field
This one seems obvious, but still needs to be mentioned. Marketing is a career path that requires education.
Marketing jobs are competitive, so you need to set yourself apart from the other candidates by having a degree in your field. Moreover, many marketing managers look for candidates who have taken advanced courses or earned an MBA. Like engineers, marketers require formal training and experience to do their jobs well.
Strong Writing and Editing Skills
To create content that engages customers and drives conversions, you need to be a good writer. You should also be able to edit your work and the work of others.
Startup marketing jobs will require you to write a lot of different types of content, from blog posts to social media updates, so it's crucial to be able to write well in different styles.
Every marketing job requires some degree of marketing knowledge and experience. For example, you need to know what makes customers buy products or services before creating strategies that will help your company sell them. Depending on the startup, you might also need to conduct market research and create a marketing plan from the ground up.
In addition, you need to know how to use digital tools that can help drive your company's revenue, such as Google Analytics, Google Tag Manager and Marketo.
Project Management Skills
You will be responsible for coordinating with other teams in your department and teams in other departments to plan and manage campaigns. When you are in charge, you will have to make sure that everyone delivers on time and meets the high expectations that you've set for them. As a startup marketer, you can expect to wear many hats at first, including that of the project manager.
To know which campaigns work and why you need to measure your marketing campaigns' effectiveness in a startup. You'll most likely have access to the company's Google Analytics account in a startup job.
Because of this, it's crucial for marketers working in a startup to understand how stats software can help them discover insights into customers, their behaviour, and the impact of their marketing campaigns.
Data Crunching Skills
To measure the effectiveness of your marketing campaigns, you'll need to understand how to use Excel or Google Sheets to manage lists, track website traffic, and put together reports. This job will require more than just an understanding of stats software; it also involves data analysis skills.
Creative Thinking Skills
In a startup environment, creativity is more important than ever. Why? Because it helps you stand out from the crowd and gain a competitive advantage in your industry.
Startups need marketers who can do more than just develop a marketing plan or generate content ideas; they also need marketers who can think outside the box to create unique campaigns to help their company succeed.
Social Media Skills
Since most startups rely on social media to reach and engage customers, their marketers need to use social media.
In a startup marketing job, you'll be responsible for creating social media content, managing social media accounts, and tracking the results of your campaigns.
In a startup environment, you'll need to do more than just create content that drives conversions; you'll also have to help your company close deals.
Startup marketers often work closely with salespeople and other departments to ensure that they're aligning their marketing efforts with the rest of the company's goals to help the company achieve its revenue targets.
How to Get a Marketing Job at a Startup
If you want to get a marketing job at a startup, you can do a few things.
Narrow Your Focus
When applying for a marketing position in a startup, it's important to take time before submitting your resume to determine what kind of customer base the company serves and what product or service it offers. This information is crucial to ensure that your marketing skill set aligns with the company's needs and goals.
Get Involved in the Startup Community
The best way to learn about what it's like to work for a startup is to get involved in the startup community. Many events and organisations cater to startups, so find one relevant to you and get involved. This will help you meet people working in startups and learn more about what the job market looks like for marketing jobs at startups.
Show Your Value through Data
When applying for jobs at startups, it helps if you have some numbers to back up your claims. In other words, you should be prepared to show how you've increased website traffic, generated leads, or increased engagement on social media. Startups are often data-driven organisations, so they'll appreciate it when you show them how your work has helped the company achieve its goals.
So, if you're looking for a job in marketing, a startup is a great place to start. You'll get to wear many hats and learn new skills while you're there. And who knows? You might be the next marketing manager for a hot, new startup.